MVP Asia Pacific Inc. (MVP), bridges the gap between highly skilled offshore professionals and small, medium, and large-sized enterprises. The company is committed to helping businesses grow their team with a group of dedicated experts by offering services across various expertise. MVP employees seamlessly integrate with businesses and become an extension of their local team at a fraction of the cost. This enables businesses to utilise and reallocate limited resources effectively and to focus their efforts on key business functions.
MVP partnered with TwentyTwo to create a new website that would improve usability and deliver a great digital experience. We set out to improve site architecture and navigation, to enable ease of browsing and a more frictionless experience. In addition, to deliver a new, clean look. The site had to engage and encourage users, with clear call-to-actions and simple user journeys, for them to take the next step in contacting MVP to begin their offshoring journey.
Our challenge was to create a website centred around improved usability and a fresh, clean look. In order to achieve this, we needed to challenge the existing brand style guide. In addition, to deliver a product that resonates with the market, and creates confidence and trust with MVP’s key target audience.
The web design and development were centred around usability and delivering a great digital experience. With a combination of improved site architecture, navigation, and design, the website is much easier to browse and users are able to consume information more easily. The implementation of real photos and detailed illustrations help position the business as more legitimate and credible. Photographs often work better when adults are the target audience. If they’re looking at a website or social channels that promote a service, adults want to see photographs of the employees and/or completed work.